So, with time, the first Indian owned confectionery brand in the country came to be known after its place of birth- Parle. Interestingly, it is believed that the founders were so busy managing the factory that they forgot to name it. Located between the villages Irla and Parla, a small factory was set up by the Chauhans with just 12 men, with the family members themselves serving in multiple capacities as engineers, managers, and confectionery makers. He had sailed to Germany a few years ago to learn the art of confectionery-making and then returned with the required skills as well as the required machinery (imported from Germany for Rs 60,000). Deeply influenced by the Swadeshi movement (which promoted the production and use of Indian goods), Mohanlal Dayal of the Chauhans, a Mumbai-based family of silk traders, bought and refurbished an old factory to manufacture confectionery (such as boiled sweets), as per a report in The Better India. According to a survey conducted by Nielsen in 2011, it is the best-selling biscuit in the world.Parle-G is a name that instantly brings back tons of childhood memories for many of us, right? Enjoying our morning and evening tea with these biscuits was a big part of our childhood.īut are you aware of the history of this iconic brand, how it came into existence and captured almost every Indian’s heart and household? Let's unfold the story of Parle-G for you!Īlso Read: Parle-G Sees Highest Sales Ever During Lockdown How It Started ![]() Many of them must have wondered who this little girl is? For so many years we have seen her on the packet so the more important question now becomes what age she is now? Is she alive? If so, where does she live, and what she is doing? But we finish the biscuits and move forward. I will clear all your doubts today in this article. There is a lot of controversy about the girl child appearing on the cover of this biscuit. Praveen Kulkarni, general manager, marketing, and with the company since mid-90s, says, 'Parle G, till the 1980s commanded over 95 per cent. The names of three women have been claimed for this photo girl. Parle was established in 1929 and about one lakh employees work with the company. The most trusted brand of biscuit and loving but it is giving us something horrible.The new pack of ParleG I opened and there was fungus on every single. The glucose market was 60-70 per cent of the overall market.' Glucose is now 22 per cent of Rs 24,000 crore and Parle G is around 80 per cent of it, reaching 6 million outlets. Normally about 40 crore Parle-G biscuits are produced every day. ![]() Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in India. Let’s talk about this controversy in detail. As of 2011, it is one of the largest selling brand of biscuits in the world. Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. Loved by all ages and it contains glucose. ![]() For that, it’s necessary that we know something about the Parle company. In 1929, a Chauhan family living in Ville Parle, Mumbai, started a company named Parle. In the year 1939, Parle started selling biscuits in India. ![]() Until 1980, it came in the name of ‘Parle Gluco’ biscuits. Later, its name was changed to ‘Parle-G’. For a long time, the letter G was known to be short for glucose but after some time the company marketed the biscuit with the tagline – Parle-G… G maane genius(G means genius). Filled with the goodness of milk and wheat, Parle-G has been a source of all round nourishment for the nation since 1939. The photo that appeared on the cover also changed.
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